A social trading app empowering traders of all levels
Web & App
UX Research & UI Design
The Context
Traditionally, trading can be ambiguous. Finlogix intended to change that by introducing a holistic trading platform, that provides retail traders the access to active trading strategies and sophisticated decision tools that institutional traders accept as the norm.
The Opportunity
Research, strategise and design an end-to-end progressive web app experience that removes complexity and harness the willingness to learn.
The Process
Here are some of the most used methods in my discovery to design process to gain clear understanding of users’ motivation and behavior, in turn creating a tailored experience for the user and a valuable product.
User Interviews
Design Workshops
Benchmarking
UI Design
Usability Testing
Research and strategise
In order to help the team align on a product strategy, I carried out an extensive research phase including interviews with stakeholders and users, UX audit and creating user stories. These practices let the team tap into the investing world and understand Finlogix’s role in a user’s journey.
The insights gained were crucial in forming the brand and product strategy, and by sharing them with the team, I was able to align everyone’s vision and goal for the product’s success.
Key insights
The customer isn’t always right
And they look for support from the product to proactively help them identify and mitigate risk in their investments.
Decision fatigue
Users are overwhelmed with abundance of news and data from various sources, they need support in translating them into actions.
Customisable interface
Unlike many other industries, users of trading tools thrive on a user interface that is adapted to one’s needs.
Complete overhaul of the feature-rich trading chart
With exponentially improved interactivity, the Finlogix chart has been Optimised for powerful mouse & keyboard setups, as well as touchscreen tablets and mobile phones.
